> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pubrio.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Clay Integration
> Enrich global leads and uncover the hidden 70% of the market by combining Clay with Pubrio.
# Clay x Pubrio: The Glocal Data Engine
Combine the orchestration power of **Clay** with the global depth of **Pubrio**. While standard data providers focus on the "visible 30%" of the economy (mostly well-known tech companies and US-centric networks), the Clay x Pubrio integration allows you to tap into the **invisible 70%**.
This is the long tail of real-world businesses, regional champions, and local powerhouses that sit outside mainstream datasets - whether they are in Europe, Latin America, or anywhere else in the global market.
## Partners in Coverage
**The Workflow Orchestrator.**
Clay enables you to build automated outbound campaigns by connecting 50+ data providers. It is the engine that drives your Go-To-Market logic.
**The Global Data Layer.**
Pubrio connects localized business, people, and intent signals into a single global graph. We provide the "ground truth" data for the markets that standard providers miss.
## Why add Pubrio to your stack?
Top revenue teams use Pubrio alongside their existing providers to maximize their Total Addressable Market (TAM).
### 1. Complete Market Coverage
No single provider sees the whole economy. By adding Pubrio to your Clay waterfall, you ensure comprehensive coverage.
* **Standard Providers:** Best for Venture-backed startups, SaaS, and North American markets.
* **Pubrio:** Best for "Real World" industries (Logistics, Manufacturing, Retail) and global markets (e.g. LATAM, EMEA, APAC).
* **Result:** You get the best of both worlds, ensuring high match rates regardless of where your prospect is located.
### 2. High-Fidelity AI Context
Clay’s AI Agent thrives on specific details. Pubrio provides structured, localized context—such as verified local headcount, regional technology usage, and native-language intent signals. This allows your AI to draft messages that feel "native" to the prospect, increasing trust and reply rates.
***
## Integration Guide
You can access Pubrio directly within Clay. Choose the setup that matches your plan.
Best for teams who want to get started immediately without a separate Pubrio contract.
Open your Clay table and click the **"Add Enrichment"** button.
Search for **"Pubrio"** in the list and select the integration card.
Select your action (e.g., **Enrich Company**), map your **Domain** column, and run.
*Note: This will deduct credits from your Clay balance.*
Best for high-volume users who have a direct enterprise plan with Pubrio.
Navigate to your Pubrio dashboard, go to **Settings > API**, and copy your secret key.
In your Clay table, click **"Add Enrichment"** and search for **"Pubrio"**.
Inside the Pubrio integration panel, click on the account dropdown and select **"Manage Accounts"** or **"Add New Account"**.
Paste your Pubrio API key into the field. You can now run enrichments using your direct Pubrio quota instead of Clay credits.
**Mapping Tip:** For both methods, you only need to map the **Company Domain** or **LinkedIn URL**. Pubrio automatically handles identity resolution across global markets.
***
## Example Use Cases
How are teams using this integration to drive revenue?
### 1. The "Global Waterfall"
**Objective:** Ensure maximum enrichment rates for inbound leads.
* **Workflow:** When a lead enters Clay, first check your standard provider. If the result is low confidence or missing data (common for non-US leads), automatically trigger Pubrio via the waterfall logic.
* **Benefit:** You maintain speed and cost-efficiency while ensuring you never miss a valid opportunity from an international market or offline industry.
### 2. Localized Outreach at Scale
**Objective:** Personalize outbound to non-English speaking regions.
* **Workflow:** Use Pubrio to identify a company's local technology stack and hiring trends.
* **Action:** Pass this data to Clay's AI Agent with a prompt to *"Draft an intro email in \[Local Language] referencing their recent hiring of \[Role] and use of \[Tech Stack]."*
* **Benefit:** Demonstrates deep research and local relevance, significantly outperforming generic English blasts.
***
## Join the Ecosystem
Clay is one example of what’s possible when you build on top of the Pubrio Data Layer. Whether you are a brand looking to expand globally or a platform looking to empower your users, we are built to integrate.
**Start using Pubrio x Clay.**
Log in to Clay today to start finding your "Blue Ocean" opportunities in the global market.
**Build with Pubrio.**
Building an AI agent, CRM, or data platform? Integrate our API to give your users access to the "Invisible 70%" of the global economy.