> ## Documentation Index > Fetch the complete documentation index at: https://docs.pubrio.com/llms.txt > Use this file to discover all available pages before exploring further. # What a Company Profile Contains > The five real-time layers Pubrio builds around every company — hiring, tech stack, ad activity, news, and people — and which endpoint returns each one. A company record in Pubrio is more than a firmographic card. Alongside its expansion stage, five live activity layers build up a working picture of what a company is actually doing right now — who it's hiring, what it runs, where it's advertising, what's being written about it, and who works there. Each layer answers a different question, and each is backed by its own endpoint — so you can pull just the layer you need, or read them together for full context on an account. ## Hiring Activity Open roles, by function, location, and seniority — plus the pace of hiring versus the prior period. A sudden spike in one location is often the earliest sign of a market move. Hiring activity panel showing roles posted, hiring pace percentage change, top function, markets, and breakdowns by function, location, and seniority Pull this with [Company Job Search](/en/api-reference/endpoint/companies/job_search) or [Company Job Insights](/en/api-reference/endpoint/companies/job_insights) for the aggregate view. ## Technology Stack The tools a company runs — advertising platforms, analytics, and more — each with the date it was first and most recently detected, so you can tell an active tool from an abandoned one. Technology stack table grouped by category (Advertising, Analytics) listing tools with first detected and last detected dates Pull this with [Company Technology Lookup](/en/api-reference/endpoint/companies/technology_lookup). ## Ad Activity Active campaigns, the markets they target, and the channels and formats a company is spending on — with the creatives themselves. Ad activity panel showing active campaign count, markets targeted, top channel, top format, and a gallery of recent ad creatives Pull this with [Company Advertisement Search](/en/api-reference/endpoint/companies/advertisements_search) or [Company Advertisement Insights](/en/api-reference/endpoint/companies/advertisements_insights) for the aggregate view. ## News Coverage Press mentions, by topic and by market — funding, launches, hires, and more — so you can see what's being said about a company without reading every article yourself. Media coverage panel showing mention count, momentum, topic breakdown (Launches, Hires, Promotes), and mentions by market Pull this with [Company News Search](/en/api-reference/endpoint/companies/news_search) or [Company News Insights](/en/api-reference/endpoint/companies/news_insights) for the aggregate view. ## People Everyone Pubrio has found at the company, with title, location, and direct contact channels — the layer that turns "this account is moving" into an actual person to reach. Employee list showing name, title, contact icons for LinkedIn, email, and phone, company, location, and headcount Pull this with [People Search](/en/api-reference/endpoint/people/search), scoped to a company. ## Reading it together None of these layers is the full picture alone. A hiring spike plus a fresh ad push in the same market is a stronger signal than either on its own — and that combined read is exactly what powers a company's [expansion stage](/en/knowledge-base/concepts/how-expansion-signals-work). Start there for the "is this company moving" question; come back to these five layers for the "what does that look like in detail" answer. How these activity layers roll up into a stage, a momentum, and a score. Get the full firmographic record for a company in one call.