> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pubrio.com/llms.txt
> Use this file to discover all available pages before exploring further.
# What Are Expansion Signals?
> Learn how Pubrio Expansion Signals reveal when and where a company is growing into new markets—so you can reach buyers at the moment expansion begins.
Expansion Signals show you which companies are moving into new markets, what stage that move is in, and how fast it is happening. Pubrio reads public activity—hiring, news, advertising, and on-the-ground presence—and turns it into a clear picture of a company's market expansion, so your sales and marketing teams can engage at the moment the opportunity opens.
## What Is an Expansion Signal?
An Expansion Signal is evidence that a company is growing into a new market—usually a new country or region. Instead of waiting for a press release or a cold tip, Pubrio continuously watches the public footprint a company leaves as it expands and surfaces it as a structured, queryable signal.
Each signal answers three practical questions:
The target market the company is moving into.
How far the move has progressed—from Exploring to Scaling.
The strength of the evidence and how fresh it is.
This lets you find companies that are entering a market *right now*, not ones that finished expanding a year ago.
## Where Signals Come From
Pubrio derives Expansion Signals from the activity a company generates as it grows. No single data point proves expansion—Pubrio combines these sources so a signal reflects a real pattern, not a one-off event.
New roles posted in a market—often the earliest sign of intent, and a clue to *which* function is expanding (sales, engineering, operations).
Funding, partnerships, office openings, and launch announcements tied to a region.
Campaigns targeted at a new market's audience, indicating go-to-market activity.
Public indicators that a company is operating in a market over time.
## Why Expansion Signals Matter
Reaching a company *while* it is expanding is far more valuable than reaching it before it has a need or after it has chosen a vendor.
A company opening its first office in a new country needs local vendors, partners, payroll, legal, logistics, and software—fast. Catching that moment means you arrive while budgets are forming and decisions are still open.
> Buyers are most receptive when a triggering event creates a new need. Expansion into a market is one of the clearest triggering events there is: it predictably generates demand across dozens of categories at once.
Most account lists treat every company the same. Expansion Signals let you sort by momentum—who is moving, into which markets, and how decisively—so your team spends its time on accounts where the timing is right.
Because signals carry a market and a direction, you can see expansion *flows*: which companies are entering your region, and where companies from your region are heading. That turns territory planning and partner sourcing into a data-driven exercise.
## How Pubrio Turns Activity Into a Signal
Pubrio continuously monitors hiring, news, advertising, and presence indicators across companies and markets.
Each piece of activity is tied to a specific target market, so signals are organized by *where* the expansion is happening.
Pubrio classifies how far along the expansion is—from early exploration to an established presence—and which way it is moving.
Each signal carries a strength and a recency, so you can tell a strong, current move from weak or stale evidence.
The result is available through the Expansion API and across Pubrio—ready to filter, rank, and act on.
## Key Terms
The country or region a signal is about.
How far along the expansion is, from early intent to an established presence.
Whether a company is expanding *into* your market of interest, or *out* toward another.
How strong the underlying evidence is.
How recent the evidence is.
A ranking value that sorts companies by how significant and active their expansion is.
## Next Steps
Go deeper on stages, scoring, direction, and freshness.
Every request filter and response field, with types and values.
Follow one company's expansion from market view to signal drill-down.
Make your first call and read the results.