> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pubrio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pubrio vs Apollo

> Comparing Pubrio and Apollo for B2B data and enrichment — pure global data + signal layer vs NA mid-market with bundled Chrome extension, dialer, and lightweight CRM.

## TL;DR

**Pubrio** is a glocalized B2B data and signal layer — global coverage with the long-tail and regional depth that NA-centric tools miss, available with a Free plan and full API parity across paid tiers. **Apollo** is a freemium NA-focused B2B database paired with a full sales-engagement bundle — sequencer, Chrome extension, dialer, lightweight CRM.

Both have free plans, public APIs, lookalike, and real-time signals. The decision usually comes down to two questions: **does your ICP extend beyond NA mid-market?** (Pubrio) and **do you want a bundled engagement platform vs feeding your existing stack via API?** (Apollo's bundle is duplicate cost if you already have HubSpot, Outreach, Salesloft, etc.)

## At a glance

|                     | Pubrio                                           | Apollo                                                 |
| ------------------- | ------------------------------------------------ | ------------------------------------------------------ |
| Product positioning | Pure glocalized B2B data + signal layer          | NA-centric data + sales engagement bundle              |
| Best for            | Global coverage, long-tail, API-driven workflows | NA mid-market SDR teams, Chrome-led outbound           |
| Pricing model       | Free plan + per-credit                           | Free plan + per-seat (\$49–\$149/seat/mo) + per-credit |
| API access model    | Public REST across paid tiers                    | Full API typically gated to Organization tier          |
| Database focus      | 50+ localized sources, glocalized graph          | 210M+ contacts (NA-weighted)                           |

## When Pubrio is the right choice

<CardGroup cols={2}>
  <Card title="Full API parity without rate-cap surprises" icon="key">
    REST API available across paid tiers. Apollo's full API is gated to Organization tier; rate limits at lower tiers are often restrictive for production workloads.
  </Card>

  <Card title="Multilingual search at the API layer" icon="globe">
    Pubrio's API supports search queries against non-English company names, job titles, and locations natively. Apollo's API is English-primary.
  </Card>

  <Card title="Filter depth beyond mainstream brands" icon="filter">
    Pubrio's technology, vertical, and specialty filters cover long-tail and regional companies. Apollo's tag taxonomy concentrates on well-known brands.
  </Card>

  <Card title="ICPs beyond NA mid-market" icon="earth-asia">
    50+ localized sources deliver depth across APAC, broader EMEA, and emerging markets — territory where Apollo's NA-weighted graph thins out.
  </Card>

  <Card title="Engagement stack already solved" icon="puzzle-piece">
    If HubSpot, Outreach, Salesloft, or Salesforce handles your sequencing and CRM, Apollo's bundled tools are duplicate cost. Pubrio feeds your existing platform via API and webhook.
  </Card>
</CardGroup>

## When Apollo is the right choice

<CardGroup cols={2}>
  <Card title="NA mid-market sales motion" icon="building">
    Apollo's contact graph is densest where the buyer-base concentration is highest — North American mid-market and tech.
  </Card>

  <Card title="Chrome-extension-led workflow" icon="window-maximize">
    Apollo's deep extension across LinkedIn, Gmail, Salesforce, and HubSpot is a real time-saver for individual SDRs working in those surfaces.
  </Card>

  <Card title="Bundled dialer + CRM" icon="phone">
    Apollo includes a lightweight CRM (Kanban pipeline) and a US dialer (Professional+). Real value if you don't have these elsewhere.
  </Card>

  <Card title="Freemium tier is enough to start" icon="gift">
    Apollo's Starter plan is genuinely usable for solo operators and very small teams.
  </Card>
</CardGroup>

## Apollo API: known limitations to validate before committing

Apollo's marketed capabilities and what its API delivers in production can diverge significantly. Test these on your own ICP before you build pipelines on top of Apollo:

<AccordionGroup>
  <Accordion title="People Search returns sparse or empty result sets" icon="magnifying-glass-minus">
    Even when matching contacts exist in Apollo's database, the People Search API frequently returns only a fraction of available people per query — or empty responses entirely — especially for non-NA companies, mid-market, and long-tail accounts. Many teams end up running multiple workaround queries and stitching results to assemble a usable list. Run a sample search on accounts you know well; compare what you get back against what's actually in your CRM.
  </Accordion>

  <Accordion title="Rate limits bottleneck production workloads" icon="gauge-high">
    Apollo's full API is gated to the Organization tier, and even there, per-minute and daily caps are tight enough to throttle normal enrichment pipelines. Teams routinely hit 429 errors during sustained usage and have to artificially space requests to stay within limits. If your expected request volume is anywhere close to "real production," validate the rate limits at your tier before integrating.
  </Accordion>

  <Accordion title="API search is English-primary" icon="language">
    Queries against non-English company names (Japanese, Korean, Chinese), localized job titles, or regional vertical terms return limited or no results. This is structural, not a tuning issue — if your ICP includes non-English markets, the API can't reach them.
  </Accordion>

  <Accordion title="Filter taxonomy skews to mainstream brands" icon="tag">
    Apollo's technology, specialty, and industry filters concentrate on well-known mainstream brands. Long-tail and regional companies in your ICP often have sparse or missing tag coverage, which limits the precision of any targeted list you build.
  </Accordion>
</AccordionGroup>

<Note>
  These aren't deal-breakers for every team — Apollo's NA mid-market data is genuinely strong. But for global ICPs, multilingual markets, or high-volume API workloads, run the validation before committing.
</Note>

## Capability comparison

### Core data capabilities

| Capability                              | Pubrio     | Apollo                                   |
| --------------------------------------- | ---------- | ---------------------------------------- |
| Company search & filtering              | ✅          | ✅                                        |
| People search & filtering               | ✅          | ✅                                        |
| Company enrichment                      | ✅          | ✅                                        |
| People enrichment (email, phone)        | ✅          | ✅                                        |
| LinkedIn URL lookup                     | ✅          | ✅                                        |
| Lookalike / similar companies           | ✅          | ✅ Up to 5 seed companies, weekly refresh |
| Real-time signals (jobs, news, funding) | ✅ Monitors | ✅ Intent on higher tiers                 |
| Webhook delivery                        | ✅ Native   | ✅                                        |

### Pricing & accessibility

|                                | Pubrio | Apollo                                  |
| ------------------------------ | ------ | --------------------------------------- |
| Free plan                      | ✅      | ✅ Free-forever Starter                  |
| Self-serve sign-up             | ✅      | ✅                                       |
| Transparent per-credit pricing | ✅      | ✅ (alongside per-seat)                  |
| API parity across paid tiers   | ✅      | — (full API gated to Organization tier) |
| No per-seat tax                | ✅      | — (\$49–\$149/seat/mo)                  |

### Geographic & language coverage

|                                                 | Pubrio                                                     | Apollo                                   |
| ----------------------------------------------- | ---------------------------------------------------------- | ---------------------------------------- |
| Localized data sources                          | ✅ 50+ regional sources                                     | NA-centric (210M+ contacts, NA-weighted) |
| Multilingual data coverage                      | ✅ Many languages (en, zh, ja, ko, hi, pt-BR, es, and more) | English-primary                          |
| Documentation languages                         | ✅ en, zh, ja, ko                                           | English-only                             |
| Multilingual API search (non-English queries)   | ✅                                                          | — (English-primary)                      |
| Filter depth for long-tail / regional companies | ✅                                                          | — (skews to mainstream brands)           |
| Long-tail / non-mainstream business coverage    | ✅ Built for the 70%                                        | NA mid-market focus                      |
| Depth across APAC, EMEA, emerging markets       | ✅                                                          | Limited                                  |

### Bundled platform tools

Apollo bundles a full sales-engagement stack alongside its data — sequencer, US dialer (Professional+), lightweight CRM (Kanban pipeline), and a deep Chrome extension across LinkedIn, Gmail, Salesforce, and HubSpot. Pubrio is a pure data and signal layer; it integrates into whatever engagement stack you already use (HubSpot, Outreach, Salesloft, Salesforce, Apollo itself, or your own).

If you need a bundled engagement platform, Apollo includes one. If you already have an engagement layer, Pubrio gives you the data and signals to feed it without paying for tools you already own.

## "Where do you sell?" is the real question

Pubrio and Apollo overlap heavily on data capabilities — both have APIs, lookalikes, signals, freemium tiers. The two practical decisions:

<CardGroup cols={2}>
  <Card title="Where does your ICP live?" icon="map-location-dot">
    NA mid-market → Apollo's contact density is hard to beat. Global, long-tail, or beyond mainstream professional networks → Pubrio's glocalized graph is structurally different.
  </Card>

  <Card title="Bundled platform or pure data?" icon="puzzle-piece">
    Apollo includes sequencer, dialer, CRM, browser extension. If you already have HubSpot, Outreach, Salesloft, or are building your own engagement layer, those are duplicate cost. Pubrio is the data + signal layer that feeds whatever stack you already run.
  </Card>
</CardGroup>

## Monitors: a developer-ready signal pipeline

Pubrio's [Monitors](/en/api-reference/endpoint/monitors/monitors) wrap signal detection, company enrichment, optional people enrichment, and webhook delivery into a single configuration — no polling loops, no state tracking, no manual stitching of separate API calls.

<CardGroup cols={2}>
  <Card title="Real-time delivery" icon="bolt">
    `frequency_minute: 0` — signals delivered as detected, no polling required.
  </Card>

  <Card title="Built-in deduplication" icon="filter">
    No state tracking on your end. Pubrio handles which signals you've already seen.
  </Card>

  <Card title="One-config pipeline" icon="layer-group">
    Signal + company enrichment + people enrichment in a single configuration. No multi-call stitching.
  </Card>

  <Card title="Built-in retry + delivery logs" icon="rotate-right">
    Auto-pause on repeated failure. Full delivery history visible in the dashboard.
  </Card>
</CardGroup>

Apollo exposes signal/intent endpoints and supports webhooks, but combining filters → enrichment → delivery typically requires assembling multiple API calls and your own pipeline logic. Pubrio Monitors are a single integrated configuration.

→ See the [Monitor integration guide](/en/developer-guides/introduction) for setup, webhook validation, and end-to-end examples.

## Switching from Apollo (or running both)

<Steps>
  <Step title="Try the API">
    Sign up at [dashboard.pubrio.com](https://dashboard.pubrio.com) on the Free plan.
  </Step>

  <Step title="Compare on your weakest geography or segment">
    Pick 100–500 accounts where Apollo's match rate has been lowest — typically outside NA mid-market. Enrich through both. Compare match rate, recency, and field depth.
  </Step>

  <Step title="Wire Pubrio into your existing stack">
    Most teams pull enrichment via API into HubSpot, Salesforce, Outreach, or Salesloft. See the [Knowledge Base](/en/knowledge-base/introduction) for integration patterns.
  </Step>

  <Step title="Decide on coexistence vs replacement">
    Many teams keep Apollo for NA Chrome workflows and add Pubrio for global / API-driven enrichment. Others migrate fully once parity is confirmed.
  </Step>
</Steps>

## Get started with Pubrio

<CardGroup cols={2}>
  <Card title="Try the API" icon="key" href="https://dashboard.pubrio.com">
    Sign up on the Free plan and start enriching in minutes.
  </Card>

  <Card title="Talk to us" icon="comments" href="https://pubrio.com/en/get-in-touch">
    Discuss your geography, stack, and migration path with the Pubrio team.
  </Card>

  <Card title="API Reference" icon="code" href="/en/api-reference/introduction">
    Full REST API documentation — enrichment, search, lookup, redeem, monitors.
  </Card>

  <Card title="Knowledge Base" icon="book-open" href="/en/knowledge-base/introduction">
    Concepts, best practices, and integration guides.
  </Card>
</CardGroup>