> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pubrio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pubrio vs Lusha

> Comparing Pubrio and Lusha for B2B data and enrichment — global glocalized data with webhook-delivered Monitors vs Chrome-extension-led NA + UK prospecting.

## TL;DR

**Pubrio** is a glocalized B2B data layer — global coverage with the long-tail and regional depth that NA-centric tools miss, plus a webhook-delivered Monitor pipeline for real-time signal integration. **Lusha** is the Chrome-extension-led B2B contact provider — strong NA + UK coverage, simple per-credit pricing with a free tier, and a recently expanded API surface across four products (Enrichment, Prospecting, Signals, Lookalike).

Both are pure data and signal providers without bundled sequencers — both integrate into your existing engagement stack. The decision usually comes down to: **does your ICP extend beyond NA + UK?** (Pubrio) and **do you primarily prospect in Chrome on LinkedIn?** (Lusha).

## At a glance

|                     | Pubrio                                              | Lusha                                                                                                 |
| ------------------- | --------------------------------------------------- | ----------------------------------------------------------------------------------------------------- |
| Product positioning | Glocalized B2B data + Monitor signal pipeline       | NA/UK contact data + Chrome extension                                                                 |
| Best for            | Global coverage, long-tail, API + webhook workflows | NA + UK prospecting, Chrome-extension users                                                           |
| Pricing model       | Free plan + per-credit                              | Free \$0 (70 credits/mo), Starter \$49.90/mo (400), Pro \$69.90/mo (600), Premium \$399.90/mo (3,400) |
| API surface         | Public REST, uniform across paid tiers              | 4 named APIs: Enrichment, Prospecting, Signals, Lookalike                                             |
| Signal delivery     | Webhook (Monitors) — single-config pipeline         | API endpoints; webhook delivery not publicly documented                                               |

## When Pubrio is the right choice

<CardGroup cols={2}>
  <Card title="Target the long tail" icon="seedling">
    Built for the 70% of the economy outside mainstream professional networks — local champions, regional businesses, mid-market accounts that don't surface cleanly in NA-centric tools.
  </Card>

  <Card title="ICP beyond NA + UK" icon="earth-asia">
    50+ localized sources deliver depth across APAC, broader EMEA, and emerging markets — regions where multiple third-party reviews flag thinning Lusha coverage.
  </Card>

  <Card title="Webhook-delivered signals" icon="bolt">
    Monitors deliver fully enriched signal events to your webhook in one config. Lusha's Signals API exposes triggers, but webhook + combined enrichment in one configuration aren't publicly documented.
  </Card>

  <Card title="Uniform API across paid tiers" icon="code">
    One REST API across all paid plans. Lusha splits its API surface into four separate products — you may need to integrate against multiple endpoints to cover what Pubrio handles in one.
  </Card>
</CardGroup>

## When Lusha is the right choice

<CardGroup cols={2}>
  <Card title="Chrome-extension-led motion" icon="window-maximize">
    Lusha's extension across LinkedIn, Sales Navigator, Gmail, and CRM is genuinely fast for individual SDRs working in those surfaces.
  </Card>

  <Card title="ICP concentrated in NA + UK" icon="location-dot">
    Lusha's data depth is strongest in these regions.
  </Card>

  <Card title="Low-friction freemium starting point" icon="gift">
    70 credits/month on the free tier is enough for solo operators to validate fit.
  </Card>

  <Card title="Clean API split per product" icon="layer-group">
    Lusha's four named APIs (Enrichment, Prospecting, Signals, Lookalike) make the surface area explicit if your team prefers that mental model.
  </Card>
</CardGroup>

## Capability comparison

### Core data capabilities

| Capability                                  | Pubrio     | Lusha                                                   |
| ------------------------------------------- | ---------- | ------------------------------------------------------- |
| Person lookup (email, phone)                | ✅          | ✅ (1 credit email / 10 credits phone)                   |
| Company lookup                              | ✅          | ✅                                                       |
| LinkedIn URL lookup                         | ✅          | ✅                                                       |
| Person search with filters                  | ✅          | ✅ Prospecting API                                       |
| Company search with filters                 | ✅          | ✅ Prospecting API                                       |
| Lookalike / similar companies               | ✅          | ✅ Lookalike API                                         |
| Real-time signals (jobs, news, ads)         | ✅ Monitors | ✅ Signals API (job changes, promotions, hiring, growth) |
| Webhook delivery for signals                | ✅ Native   | — (not publicly documented)                             |
| Combined signal + enrichment in one trigger | ✅ Monitors | — (separate API calls)                                  |

### Pricing & accessibility

|                                | Pubrio | Lusha                       |
| ------------------------------ | ------ | --------------------------- |
| Free plan                      | ✅      | ✅ 70 credits/mo             |
| Self-serve sign-up             | ✅      | ✅                           |
| Transparent per-credit pricing | ✅      | ✅                           |
| Uniform API across paid tiers  | ✅      | — (4 separate API products) |

### Geographic & language coverage

|                                                   | Pubrio                                                     | Lusha                             |
| ------------------------------------------------- | ---------------------------------------------------------- | --------------------------------- |
| Localized data sources                            | ✅ 50+ regional sources                                     | NA + UK focus                     |
| Multilingual data coverage                        | ✅ Many languages (en, zh, ja, ko, hi, pt-BR, es, and more) | English-primary                   |
| Documentation languages                           | ✅ en, zh, ja, ko                                           | English-only                      |
| Long-tail / non-mainstream business coverage      | ✅ Built for the 70%                                        | Mainstream NA + UK                |
| Depth across APAC, broader EMEA, emerging markets | ✅                                                          | Limited (per third-party reviews) |

### Bundled platform tools

Lusha bundles a deep Chrome extension across LinkedIn, Sales Navigator, Gmail, and CRM. Pubrio focuses on the API + dashboard surface and doesn't ship a browser extension. Neither bundles a sequencer or dialer — both are pure data and signal layers that integrate into your engagement stack.

## What actually differentiates them

Lusha has expanded considerably — the four named APIs (Enrichment, Prospecting, Signals, Lookalike) put its data surface much closer to Pubrio than older comparisons would suggest. Most core data capabilities are at parity. The two practical decisions:

<CardGroup cols={2}>
  <Card title="Where does your ICP live?" icon="map-location-dot">
    NA + UK with Chrome workflow → Lusha is fast and cheap. Global, long-tail, or beyond mainstream networks → Pubrio's glocalized graph is structurally different.
  </Card>

  <Card title="How do you want signals delivered?" icon="bolt">
    Pull from Lusha's Signals API and stitch enrichment + delivery yourself, or subscribe once and get enriched signals delivered to your webhook via Pubrio Monitors.
  </Card>
</CardGroup>

## Monitors: a developer-ready signal pipeline

Pubrio's [Monitors](/en/api-reference/endpoint/monitors/monitors) wrap signal detection, company enrichment, optional people enrichment, and webhook delivery into a single configuration — no polling loops, no state tracking, no manual stitching of multiple API calls.

<CardGroup cols={2}>
  <Card title="Real-time delivery" icon="bolt">
    `frequency_minute: 0` — signals delivered as detected, no polling required.
  </Card>

  <Card title="Built-in deduplication" icon="filter">
    No state tracking on your end. Pubrio handles which signals you've already seen.
  </Card>

  <Card title="One-config pipeline" icon="layer-group">
    Signal + company enrichment + people enrichment in a single configuration. No multi-call stitching.
  </Card>

  <Card title="Built-in retry + delivery logs" icon="rotate-right">
    Auto-pause on repeated failure. Full delivery history visible in the dashboard.
  </Card>
</CardGroup>

Lusha's Signals API exposes job changes, hiring, growth, and other triggers — but webhook delivery and combined enrichment in a single configuration are not publicly documented. You typically pull signals, then enrich, then deliver from your own pipeline.

→ See the [Monitor integration guide](/en/developer-guides/introduction) for setup, webhook validation, and end-to-end examples.

## Switching from Lusha (or adding Pubrio alongside)

<Steps>
  <Step title="Try the API">
    Sign up at [dashboard.pubrio.com](https://dashboard.pubrio.com) on the Free plan.
  </Step>

  <Step title="Compare on accounts outside NA + UK">
    Pick 100–500 accounts where Lusha's match rate has been lowest. Enrich through both. Compare match rate, recency, and field completeness.
  </Step>

  <Step title="Wire Pubrio into your existing stack">
    Most teams pull enrichment via API into HubSpot, Salesforce, Clay, n8n, or their own pipeline. See the [Knowledge Base](/en/knowledge-base/introduction) for integration patterns.
  </Step>

  <Step title="Decide on coexistence vs replacement">
    Many teams keep Lusha for NA Chrome lookups and add Pubrio for global / API-driven enrichment + webhook signals. Others migrate fully once parity is confirmed for their ICP.
  </Step>
</Steps>

## Get started with Pubrio

<CardGroup cols={2}>
  <Card title="Try the API" icon="key" href="https://dashboard.pubrio.com">
    Sign up on the Free plan and start enriching in minutes.
  </Card>

  <Card title="Talk to us" icon="comments" href="https://pubrio.com/en/get-in-touch">
    Discuss your ICP and automation use case with the Pubrio team.
  </Card>

  <Card title="API Reference" icon="code" href="/en/api-reference/introduction">
    Full REST API documentation — enrichment, search, lookup, redeem, monitors.
  </Card>

  <Card title="Knowledge Base" icon="book-open" href="/en/knowledge-base/introduction">
    Concepts, best practices, and integration guides.
  </Card>
</CardGroup>