2026: The Year of the AI Spreadsheet
In 2025, we connected the ecosystem. In 2026, we are reimagining how you interact with the data itself. Our focus for the year is “Data Enrichment First.” We are building the ultimate staging area - an AI-Powered Spreadsheet interface - where teams can clean, enrich, and verify global data before syncing it to their systems of record (Salesforce, HubSpot, etc.).Partner-First Philosophy: We build the data layer so you don’t have to. Our roadmap is designed to empower revenue teams and ISVs, not replace their core workflows.
Strategic Pillars for 2026
The AI Spreadsheet
A spreadsheet-like interface to view, enrich, and filter your CRM data with Pubrio signals in real-time.
Hyper-Localization
Adding 20+ new “offline” data sources in emerging markets to deepen our “Invisible 70%” coverage.
Bi-Directional Sync
True 2-way sync with Salesforce & HubSpot. Enrich data in Pubrio and push clean updates back automatically.
Q1-Q2 2026: The Enrichment Workspace
Focus: Giving teams a visual interface to manage their data quality.| Status | Feature | Description |
|---|---|---|
| Beta | AI Smart Lists | A dynamic spreadsheet view. Upload a raw CSV and watch Pubrio’s AI agents fill in the missing cells (Revenue, Tech Stack, Emails) row-by-row. |
| Beta | CRM “Health Check” | Connect your CRM. We analyze your account list and flag outdated info, duplicates, or “Ghost” companies that no longer exist. |
| Live | APAC Deep Dive | Added 8 new government registry sources for Indonesia, Thailand, and Vietnam. |
Q3-Q4 2026: Ecosystem Sync
Focus: Seamlessly moving enriched data back to your system of record.| Status | Feature | Description |
|---|---|---|
| Planned | Salesforce 2-Way Sync | Real-time bi-directional sync. If a “Buying Signal” is detected in Pubrio, it automatically updates the Lead Score field in Salesforce. |
| Planned | HubSpot Enrichment App | A native sidebar app for HubSpot. View localized Pubrio data (Headcount, Intent) directly inside the HubSpot Company view. |
| Planned | ”Offline” Entity Verification | A strict verification badge for businesses with no website but verified tax/government records (crucial for Logistics/Manufacturing). |
Long-Term Horizon
How we are evolving the Glocal Data Layer.🧠 Autonomous Data Stewardship
- Concept: Instead of you manually cleaning lists, an AI agent monitors your CRM 24/7.
- Goal: If a prospect changes jobs or a company opens a new branch, the data updates itself in the background without human intervention.
🛡️ The “Ground Truth” Graph
- Concept: Digitizing the paper trail of the real world.
- Goal: Continuing our mission to map the “offline economy” by integrating municipal records, trade permits, and physical footprint data.

