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From Data to Deal

Building pipeline isn’t just about finding the right lead; it’s about executing the right workflow. Pubrio’s Engage & Close module is a built-in Sequence Engine that sits directly on top of your Data Layer. Because the data and the sending infrastructure are unified, you can move from “Enrichment” to “Execution” in a single click, ensuring your outreach is always powered by the most up-to-date prospect information. Pubrio Sequence Workflow

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The “Data-First” Workflow

Most sales teams lose time exporting CSVs from a database and importing them into a separate sending tool. Pubrio eliminates the friction.

Unified Context

No More CSV Hell. Push contacts directly from “Find Leads” or “Enrich CRM” into a Sequence. All the rich data travels with them automatically.

Custom Variables

Flexible Personalization. If you have the data, you can use it. Upload any column (e.g., Event_City, Previous_Job) and map it to a Custom Variable in your template.
  • Usage: “I saw you were at {{Event_Name}} in {{Event_City}} last week.”

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Capabilities

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1. Multi-Channel Sequences

Orchestrate a complete outreach strategy across multiple touchpoints.
  • Email: Send automated, personalized emails.
  • LinkedIn: Automate connection requests and messages (via supported integrations).
  • Manual Tasks: Create “Call Tasks” for your SDRs when a high-value prospect opens an email 3 times.

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2. The Sequence Builder

Design linear or branching workflows to nurture your prospects.
  • Steps & Delays: “Send Email 1 -> Wait 2 Days -> Send Email 2.”
  • A/B Testing: Test different subject lines or value propositions to see what resonates with specific global markets.
  • Templates: Save your best-performing messages to the Templates library and share them across your team.

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3. Deliverability Infrastructure

We handle the technical heavy lifting to ensure your emails land in the Primary Inbox, not Spam.
  • Inbox Rotation: Connect multiple sending accounts (e.g., alex@, alex.s@) and rotate traffic between them to keep volume safe.
  • Bounce Protection: We verify email validity before sending. If a contact’s data has decayed since you added them, we skip the email to protect your domain reputation.

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Flexible Design Editors

Choose the right canvas for your message. Whether you need a simple text email or a brand-heavy HTML newsletter, we support your workflow.
Best for: Sales Emails & Quick Nurture. Use our built-in Notion-style editor to draft clean, high-converting emails.
  • Features:
    • Drag-and-drop images and text blocks.
    • Insert Custom Variables via a simple dropdown menu.
    • “Check for Spam Words” built-in analysis.

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Use Cases

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The “Event Follow-Up”

Goal: Engage attendees after a conference.
  1. Import: Upload a CSV of attendees with a custom column: Booth_Topic.
  2. Sequence: Enroll them in a “Post-Event Nurture.”
  3. Content: “Great meeting you! You mentioned being interested in {{Booth_Topic}}. Here is a case study regarding that…”

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The “Regional” Nurture

Goal: Warm up a new market (e.g., DACH Region).
  1. Enrich: Filter your CRM for accounts in Germany/Austria with verified emails.
  2. Sequence: Enroll them in a “DACH Introduction” flow.
  3. Content: Use a Stripo-designed template that features your German case studies and local compliance badges.

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Ready to Close?

Launch a Sequence

Go to Platform. Build your first multi-channel workflow.

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