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Clay x Pubrio: The Glocal Data Engine

Combine the orchestration power of Clay with the global depth of Pubrio. While standard data providers focus on the “visible 30%” of the economy (mostly well-known tech companies and US-centric networks), the Clay x Pubrio integration allows you to tap into the invisible 70%. This is the long tail of real-world businesses, regional champions, and local powerhouses that sit outside mainstream datasets - whether they are in Europe, Latin America, or anywhere else in the global market. Pubrio and Clay Integration Overview

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Partners in Coverage

Clay

The Workflow Orchestrator. Clay enables you to build automated outbound campaigns by connecting 50+ data providers. It is the engine that drives your Go-To-Market logic.

Pubrio

The Global Data Layer. Pubrio connects localized business, people, and intent signals into a single global graph. We provide the “ground truth” data for the markets that standard providers miss.

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Why add Pubrio to your stack?

Top revenue teams use Pubrio alongside their existing providers to maximize their Total Addressable Market (TAM).

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1. Complete Market Coverage

No single provider sees the whole economy. By adding Pubrio to your Clay waterfall, you ensure comprehensive coverage.
  • Standard Providers: Best for Venture-backed startups, SaaS, and North American markets.
  • Pubrio: Best for “Real World” industries (Logistics, Manufacturing, Retail) and global markets (e.g. LATAM, EMEA, APAC).
  • Result: You get the best of both worlds, ensuring high match rates regardless of where your prospect is located.

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2. High-Fidelity AI Context

Clay’s AI Agent thrives on specific details. Pubrio provides structured, localized context—such as verified local headcount, regional technology usage, and native-language intent signals. This allows your AI to draft messages that feel “native” to the prospect, increasing trust and reply rates.

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Integration Guide

You can access Pubrio directly within Clay. Choose the setup that matches your plan.
Best for teams who want to get started immediately without a separate Pubrio contract.
1

Add Enrichment

Open your Clay table and click the “Add Enrichment” button.
2

Select Pubrio

Search for “Pubrio” in the list and select the integration card.
3

Run Enrichment

Select your action (e.g., Enrich Company), map your Domain column, and run.Note: This will deduct credits from your Clay balance.
Mapping Tip: For both methods, you only need to map the Company Domain or LinkedIn URL. Pubrio automatically handles identity resolution across global markets.

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Example Use Cases

How are teams using this integration to drive revenue?

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1. The “Global Waterfall”

Objective: Ensure maximum enrichment rates for inbound leads.
  • Workflow: When a lead enters Clay, first check your standard provider. If the result is low confidence or missing data (common for non-US leads), automatically trigger Pubrio via the waterfall logic.
  • Benefit: You maintain speed and cost-efficiency while ensuring you never miss a valid opportunity from an international market or offline industry.

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2. Localized Outreach at Scale

Objective: Personalize outbound to non-English speaking regions.
  • Workflow: Use Pubrio to identify a company’s local technology stack and hiring trends.
  • Action: Pass this data to Clay’s AI Agent with a prompt to “Draft an intro email in [Local Language] referencing their recent hiring of [Role] and use of [Tech Stack].”
  • Benefit: Demonstrates deep research and local relevance, significantly outperforming generic English blasts.

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Join the Ecosystem

Clay is one example of what’s possible when you build on top of the Pubrio Data Layer. Whether you are a brand looking to expand globally or a platform looking to empower your users, we are built to integrate.

For Revenue Teams

Start using Pubrio x Clay. Log in to Clay today to start finding your “Blue Ocean” opportunities in the global market.

For Tech Partners & ISVs

Build with Pubrio. Building an AI agent, CRM, or data platform? Integrate our API to give your users access to the “Invisible 70%” of the global economy.