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An Ideal Customer Profile (ICP) is a detailed description of the perfect company or customer that would benefit most from your product or service—and in turn, provide significant value to your business. Defining your ICP is the foundation of effective B2B sales and marketing strategies.

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Practical Example: How a Chatbot Company Finds Their ICP

Imagine you sell a chatbot solution and want to target ecommerce stores. You might not initially know how to find these stores specifically. Here’s how you can leverage Pubrio’s platform and data to identify your ICP:
  1. Use Technology Filters to Find Ecommerce Stores:
    Apply the Technology filter and search for companies using Shopify (a popular ecommerce platform). This instantly narrows your list to online retailers who are more likely to need chatbots for customer engagement.
  2. Refine by Company Size and Location:
    Further filter by employee size (e.g., 100+ employees) and location (e.g., United States, United Kingdom) to match your ideal market.
Company Search Filters
  1. Add Buyer Role Filters:
    Use job title or department filters to find decision-makers like Marketing Managers, Customer Experience Heads, or IT Managers within these companies.
To learn more about how to target people effectively, refer to Targeting People via Companies in Pubrio’s resources. This guide explains how to find and filter contacts within your target companies to reach the right decision-makers.

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Add Leads to a Sequence

When you add leads to a sequence in Pubrio, you can automate personalized outreach across multiple channels like email, SMS, and LinkedIn. This helps keep your prospects engaged through timely, relevant touchpoints.
Search Add Sequence
 Not all interactions require email or phone contact information. For example, if your outreach stays entirely within LinkedIn, you might not need emails or phone numbers for those targets. However, if your sequence involves channels that require contact details (like email or SMS), you can redeem contact emails individually or in bulk before adding leads to the sequence. Simply click the email redemption button to fetch validated email addresses. Redeeming contacts beforehand ensures you can fully leverage multi-channel outreach and avoid missing opportunities due to incomplete contact data.
Search Redeem

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Cold Outreach Sequence

A cold outreach sequence is a series of planned touchpoints designed to engage potential leads over time. It typically includes an introduction, value-driven follow-ups, and a clear call-to-action (CTA).
  1. Day 1 – LinkedIn Connection Request:
    Send a personalized connection request mentioning their ecommerce platform or recent activity. Example message:     
    Hi {{attributes.first_name}}, 

I noticed {{attributes.company.company_name}} uses Shopify and thought it’d be great to connect — I help ecommerce teams improve customer engagement with chatbots. Looking forward to connecting!

Best,
  2. Day 3 – LinkedIn Follow-Up Message:
    After they accept, send a brief message to start a conversation without pitching. Example message:     
    Thanks for connecting, {{attributes.first_name}}!

Curious — how are you currently handling customer questions on your Shopify store?
  3. Day 7 – First Email Touch:
    If no reply on LinkedIn, send a personalized email referencing the LinkedIn interaction and highlighting value. Email body:     
    Hi {{attributes.first_name}},

I reached out on LinkedIn earlier and wanted to share how we helped another Shopify store increase sales by 20% using our chatbot solution.

Would you be open to a quick call next week to explore if this could help {{attributes.company.company_name}} too?

Best,
  4. Day 10 – Second Email Follow-Up:
    Send a polite follow-up email with social proof or a case study link. Example message:     
    Hi {{attributes.first_name}},

Just checking in — we recently helped a Shopify ecommerce client boost conversions by automating customer support with chatbots.

Let me know if you’d like to see a quick demo or case study.

Thanks,
  5. Day 14 – Final Email Touch:
    A last email with a clear call-to-action and a low-pressure close. Example message:     
    Hi {{attributes.first_name}},

I don’t want to clutter your inbox, so this will be my last message. If improving customer engagement on {{attributes.company.company_name}}’s Shopify store is a priority, I’d love to help.

Feel free to reach out anytime!

Best regards,
Sequence Step Example
This is just one example of a cold outreach sequence. Feel free to get creative and customize the flow, timing, and messaging to best fit your audience and product!

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Activate and Monitor Your Sequence

  • Add a default trigger for automatic enrollment.
  • Configure delays between steps (e.g., 2 days between emails).
  • Use monitors to wait for replies before proceeding.
  • Connect sending credentials and verify schedule settings.
  • Monitor open, reply, and click metrics regularly.
Sequence Activated
Cold outreach is a marathon, not a sprint. Use Pubrio’s automation and personalization tools to build meaningful connections at scale.