Companies provide essential context and filtering power. Signals like technology adoption, funding rounds, or job openings reveal intent and growth patterns that individual contact data alone can’t capture.
Why focus on companies first?
Effective prospecting starts with understanding your target market at the company level. In Pubrio, companies are rich with signals—such as technologies they use, recent news, hiring trends, and market activity—that help you identify the right segment to focus on. By zeroing in on these companies first, you set a strong foundation for finding the most relevant contacts within them. This approach reduces noise and increases the precision of your outreach, ensuring you spend time engaging with decision-makers who matter.
How It Works
- Search & Select Companies
Use Pubrio’s filters—industry, size, location, technology stack, recent news, hiring activity—to build a highly targeted list of companies that fit your Ideal Customer Profile (ICP).
- Click “Find People”
Select multiple companies (up to 100 maximum). The Find People button lets you instantly move from your company list to a people search scoped to those companies.
- Refine Your People Search
Apply additional filters like department, role, seniority, or function to identify the exact contacts you want to engage.
Even if you select more than 100 companies, Pubrio will only consider the first 100 when jumping to people search.
Best Practices
- Prioritize companies showing strong intent signals (e.g., recent funding, hiring spikes).
- Use saved company lists to quickly run people searches without rebuilding filters.
- Combine company-level insights with people filters for higher-quality leads.
Start broad at the company level → Use rich signals to narrow your target → Dive into people search for precise outreach.