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Pubrio synchronizes data points from over 1 billion websites across 130+ countries and regions daily, empowering sales teams with unparalleled lead generation and data intelligence.

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How Is Pubrio Data Sourced and Collected?

Pubrio collects and verifies data from multiple sources to ensure accuracy and reliability. The main methods include:
  • Data contributor network: Pubrio benefits from a large network of contributors who share business contact information while using Pubrio services, enabling verification against connected inboxes and CRMs.
  • Engagement tools: Pubrio tracks email interactions such as replies and bounces to verify valid email addresses.
  • Public data crawling: Proprietary algorithms crawl and parse public websites to build a comprehensive index of people and company data.
  • Third-party data providers: Pubrio processes millions of records monthly from vetted third-party providers, enhancing its database with high-quality verified data.
At Pubrio, data is never single-sourced. The combination of multiple sources, proprietary technology, and a broad contributor network ensures best-in-class data coverage and quality.

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How Does Pubrio Ensure Data Accuracy?

Pubrio’s data accuracy is achieved through a multi-layered approach combining proprietary technology, data science, and human validation:
  • Contact information undergoes multi-step verification, including syntax checks, email deliverability tests, and phone number validation against telecom databases to maintain over 90% contact accuracy.
  • AI-powered anomaly detection flags outdated or inconsistent records for review or removal.
  • Human-in-the-loop processes supplement automated checks, with data specialists reviewing critical segments and high-value accounts to ensure precision.
Pubrio uses machine learning algorithms for entity resolution, matching multiple data points (e.g., company name variants, domain names, IP addresses) to consolidate duplicates and maintain unique, clean records. This reduces false positives and ensures consistent company and contact profiles across datasets.

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How Often Does Pubrio Update Its Data?

Pubrio updates its data frequently to maintain accuracy:
  • Continuous Real-Time Updates: Pubrio ingests and processes data streams 24/7 from multiple sources such as web crawlers, company websites, public filings, job boards, funding announcements, and technology usage trackers. This ensures that changes in company details, funding status, or technology adoption are reflected promptly.
  • Daily Refresh Cycles for Key Data: Core attributes like contact information (emails, phone numbers), job titles, and company size are refreshed daily to maintain accuracy and reduce bounce rates.
  • Weekly Enrichment and Validation: More complex data points such as firmographics, funding rounds, and intent signals undergo weekly enrichment cycles using AI-driven algorithms combined with human verification to ensure data integrity.
  • Intent Data Updates in Near Real-Time: Pubrio Intent tracks website visitor behavior and engagement metrics continuously, updating intent scores and visitor profiles in near real-time (within minutes to hours), enabling timely prioritization of high-potential leads.

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How Can Users Manage Their Data in Pubrio?

Pubrio complies with global privacy regulations and provides mechanisms for data control:
  • Users can submit opt-out requests, which are processed within 72 hours.
  • Data filters are available to exclude contacts by region or compliance requirements.
  • Opt-out status is preserved to prevent re-inclusion in future updates.

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Contact and Support

For more information or assistance, please contact Pubrio support.