A company record in Pubrio is more than a firmographic card. Alongside its expansion stage, five live activity layers build up a working picture of what a company is actually doing right now — who it’s hiring, what it runs, where it’s advertising, what’s being written about it, and who works there.
Hiring Activity
Open roles, by function, location, and seniority — plus the pace of hiring versus the prior period. A sudden spike in one location is often the earliest sign of a market move.Roles posted, hiring pace vs. the prior period, and a breakdown by function, location, and seniority.
Technology Stack
The tools a company runs — advertising platforms, analytics, and more — each with the date it was first and most recently detected, so you can tell an active tool from an abandoned one.Every detected tool, grouped by category, with first- and last-seen dates.
Ad Activity
Active campaigns, the markets they target, and the channels and formats a company is spending on — with the creatives themselves.Active campaigns, target markets, top channel and format, and the actual ad creatives.
News Coverage
Press mentions, by topic and by market — funding, launches, hires, and more — so you can see what’s being said about a company without reading every article yourself.Mentions over the period, the topics they cluster into, and which markets are covering the company.
People
Everyone Pubrio has found at the company, with title, location, and direct contact channels — the layer that turns “this account is moving” into an actual person to reach.Every known employee, with title, location, and contact channels.
Reading it together
None of these layers is the full picture alone. A hiring spike plus a fresh ad push in the same market is a stronger signal than either on its own — and that combined read is exactly what powers a company’s expansion stage. Start there for the “is this company moving” question; come back to these five layers for the “what does that look like in detail” answer.What Are Expansion Signals?
How these activity layers roll up into a stage, a momentum, and a score.
Company Enrichment
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